Pen name ethics

There’s been some grumbling on Kboards about pen names and personas that has struck a chord with me. I use pen names and I don’t think anything is wrong with that. I don’t have a problem with anyone choosing to use them, for whatever reason they want to use them.

But I do have qualms about the use of personas. They ring of sock puppets and scam tactics to me, and although maybe that’s not how the authors who use them think of them, I can’t help but find it distasteful and deceptive.

On the one hand, making up a name doesn’t seem so different than making up a dog you don’t have. But to me, I do think of those things differently. When I interact with people, that fake name doesn’t really mean anything. I still interact with people as myself, even if it’s only using select attributes of myself.

Say I’m shy in real life (I’m not that shy, mostly standoffish, which is actually quite different). But say I am. I might dig deep and pull from the part of me that isn’t as shy and give myself permission to be more outgoing and brave with other people while interacting under the name of my pen name.

That kind of thing just doesn’t feel deceptive to me. That’s me behaving differently because of who I’m interacting with. I could choose to interact that way as me or as my pen name and no one would think much of it.

But if I give myself a fake dog, when I interact with others, if I choose to use my real name, then the people that know me are going to know I’m lying. Just because I choose to interact under a different name, a pen name, doesn’t mean I’m not lying any less.

So, no, I’m not supportive of authors who create entire personas that are fake. I just don’t think it’s right to do that kind of thing and present it as fact. It’s lying. It’s deception. It’s lying and deception meant for personal gain.

The thing about author bios is that it’s not generally accepted that they’re going to be fake. People, in general, expect bios to be genuine. When they’re not, it breaks a trust with the reader. I care about that. I don’t want any readers of mine to ever be able to come to me and say I lied to them or deceived them about who I am.

I hold back a lot in my bios. That’s because I’m not willing to lie about who I am, but I’m also not willing to give everything about myself away to people I don’t know. Personas are a way of trying to have it both ways.

There are authors I’ve read and loved in the past that I don’t read anymore because of this kind of thing. I have no interest in supporting people who enjoy deceiving others or who are willing to deceive others because they think it gives them an edge in whatever market they’re in. The thing about those kind of people is that they don’t care. They’ll probably never care. But I don’t have to like or support them.

Marketing has a bad reputation because of people who’ll do anything to make a sale. In my mind, I have no doubt that authors who adopt actual personas with made up details about their lives are some of those people.

How I’m building my new pen name: Four months in

You might want to read the first post about the pen name book before you read this one because I’m not going to rehash what I’ve already said, just talk about what’s happened since the two week mark.

I haven’t gotten the next book out yet. Fact is, if you read this blog you’ll already know my production is not where I want it. I’m hopeful I’ll get the next book out in December, but it means I need to be successful in getting my word count up!

If I don’t improve my speed to publication for this series, this experiment isn’t going to teach me anything I haven’t already learned from my main pen name books. That’s because I’ve ended up not experimenting with price like I had originally intended.

I did a Kindle Countdown deal with the pen name book in mid-September and that led to a few more sales, but at reduced prices. I had it priced $ .99 for one day only and set to go up in $1 increments until it was full price again.

I’ve had some additional sales at full price too (full price being $6.99). I was getting a few reads here and there but it had really tapered off, and then for some reason on the 15th of this month, the book started to get very regular reads.

What I’m hoping this means is that this series could do well if I got more books out. I don’t know though. My experience to date with my main pen name has been that if a book doesn’t sell well right off, it won’t take off just because I’m releasing more books. They sell more, don’t get me wrong, but none of the series that didn’t start off strong suddenly sell great just because I’ve published more books in those series.

I’d love to have this series with the new pen name behave differently. :D The other view is a bit disheartening when it comes to series I love but feel I shouldn’t spend much time on because it won’t pay off in the long run.

  US UK AU IN  
Earnings
2015 07 68.71 14.79 6.96
2015 08 30.50 3.28  277.61
2015 09 61.71 1.29
Total Earnings 160.92  19.37 6.96  277.61
Sales
2015 07 11 2 1 14
2015 08 1 1 2
2015 09 28 28
Total Sales 40 2 1 1 44
KENP Reads
2015 07 4,681 2,301 6,982
2015 08 4,988 984 5,972
2015 09 6,733 386 7,119
Total Reads 16,402 3,671     20,073

So far in October, I’ve had 2 full price sales and about 7,000 pages read. There’s been absolutely nothing except for that unadvertised Kindle Countdown deal to keep the momentum for this book going, so I guess I’ve been very lucky that it hasn’t dropped to 0 all around. :D

I’ll save the next update for after I get the second book in the series out. Currently the plan is still to go three books at least before I make any judgments about this series.

How I’m building my new pen name: Two weeks in

Here I’m going to lay out my plan for building my second pen name without doing any kind of active promotion. Active promotion generally means most of the kinds of promotional activities you’ve heard of.

This post is the first I’m going to do for the new pen name. It’s part of my plan to build an empire, so that’s where these posts will go. (Yay! I’ve finally figured out something to put in that category.)

The truth is, I feel like a beginner still, but I’ve been publishing my books since July 2012, three years now. I’ve been a writer since I was a young teenager—a very young teenager. Maybe it’s impostor syndrome or just that I know there’s so much I don’t know (that I might never know) about this business, but it’s hard for me to talk to other writers without feeling like the one standing on the outside of success and looking in.

This post is an exercise in getting past all that.

I’ve learned a few things in the last three years and accomplished a lot, and I think I can make a success out of this new pen name even though it’s getting off to a slow start.

So here goes. I’m not planning to give away my new pen name for this experiment. Seriously. If you figure it out, please do not tell me you’ve figured it out. If I didn’t want to be anonymous, I would have chosen to reveal my pen name(s) right from the get go. I would never out you and I would appreciate it if you didn’t out me. ;)

Thank you in advance for being understanding about that! :D

I first published the new book a few days into July. I published at $3.99 because I had heard from a lot of other authors that that was the best price at the moment, and because experimenting with different prices was the entire reason I wanted to do a new pen name. I looked into the market and saw that this was a popular price point in the genre the new book fits into. I’m not used to pricing this low. It felt really weird.

I sold 8 copies at 3.99 in 3 days, then 0 copies for 2 days. I posted the book on my author site, but since there’s never been any activity there because, hey, no books, I don’t consider my pen name to have any kind of a platform. No twitter, no facebook, no G+ profile. I plan to keep it that way for as long as possible. I have a website for the pen name and a mailing list that readers can sign up to. That’s it.

After the 2 days of no sales, I raised the price up to 6.99. I mean, if I’m not going to get lucky with an unexpected hit right off and sales are going to be slow until the second book is done, then I might as well, right? When I use the countdown deal before my 90 days in KDP Select is over, at least the discount will look better.

I sold 3 books at 6.99 in the next 3 days and then back to 0.

At about the one week mark, I put the book into KDP Select and moved on.

It’s a 328 page book as far as KENPC goes, and there’ve been 3006 pages read as of today.

So somebody’s reading it.

Now the wait is on until I get a second book written and published.

I’ll post first month results when they’re available, but the fact is, I don’t expect much. New pen name, no promo, high price, etc. There’s just no real chance that anything of note will happen until the next book comes out.

My goal is to put out the next book in the series for the new pen name within 90 days. I’d go for 60, but a lot of stuff is going to have to fall into place to make that happen, including me cracking through to a higher level of daily word count. I’m working on it, but I’m certainly not ready to count on it. :)

I Blame Twitter for This

Think I found the pen name that Lindsay Buroker launched last month. My insatiable curiosity sent me searching and she was right that it might not be hard to figure out (as she mentions in the post). I’m not going to say what I think that pen name is, of course, because that’d be rude and I didn’t search for it for that reason. Trust me when I say I would’ve given up if it had taken much longer. I have things I’m supposed to be doing.

I want to know who did the book covers for the series. I like them very much. If I’m right about this being the series of books Lindsay Buroker is talking about in that post, well, who needs custom illustration when collages turn out so well? She’s right. The covers are a cut above for the subgenre.

Even if I’m wrong about the pen name, at least I found a book I want to read. It sounds just like something I’d enjoy. I skimmed the reviews and one comment on the lack of games and drama between the hero and heroine has me super excited. I’m not a fan of a lot of romantic angst between the hero and heroine (or hero and hero for that matter) and it can be hard to find exciting books that don’t go overboard with it. :)

Anyway, now I just need to cut off the damn internet and start my writing for the day so I have time to do some reading tonight.

I never even got to that cup of tea I was supposed to get myself at 11 a.m. and now it’s lunchtime. If only I hadn’t checked twitter before I went for tea…

Gah.