The problem of publishers pretending to be authors

The fact of the matter is, if it weren’t for the stolen content, the plagiarism, the stealing of rights from (some) people (ghostwriters) too inexperienced to realize what’s actually happening and how many rights they actually have under copyright law, those publishers putting out frequent releases and burying everybody else’s books under their deluge of releases wouldn’t be news.

Well, except for the fact that they’re also unethical enough—or so ignorant of accepted publishing industry practice—to think that pretending to be an individual author instead of being the publisher they really are is a good idea.

I’ve made it clear in the past what I think about author personas. They’re not pen names and they are an outgrowth of get-rich-quick schemers entering the indie publishing industry as the barriers to entry fell away. They’re often unethical attempts to have it both ways: keep everything about oneself private while connecting and commiserating with others about things that matter in their lives by lying about what’s real in one’s own.

It has been a thing in the industry for longer than I’ve been alive to have a publishing house put out books that are written by various people under the pen name of one author. But in almost all cases it is a very easy thing to find actual evidence that this “author” is a house name and not a real person. Publishers haven’t generally tried to convince readers that these house names are authors in the sense we’re all used to.

The new breed of publishers that’ve grown up out of the indie author self-publishing industry spends a lot of time trying to convince us that they’re not publishers—but are in fact individual authors just trying to get by.

Yeah. I don’t think so.

They’re going to great lengths to keep the fact that they’re publishing instead of authoring a secret.

They are lying. They are deceiving. And they are jerks.

And the darkest part of the underbelly of this is that some of them aren’t even depending on real readers to make them money. They’re paying for reads at a cheaper rate than they’re being paid for them in Amazon’s Kindle Unlimited system.

What a crock.

It’s not that I haven’t known about this for a very long time, because I have. But a long time ago, I realized there was nothing much I can do about it at all, except write my own books, refuse to compromise because of what other people are doing, and be my own person.

I’m an author, a writer, and a publisher. And when I publish a book with my name on it, you can bet your ass that I wrote every damn word of it. I don’t publish books for other people and can’t imagine that I ever will. I don’t want to be a publisher. I’m my own publisher because it’s necessary if I want to sell books.

Honestly, I couldn’t care less about what publishers publish. But publishers faking it as authors and lying to people is the one subject that just really pisses me off. And those committing plagiarism to get ahead aren’t even publishers; they’re scammers.

Copyright infringement is against the damn law. People doing that are criminals and no sob story changes that. It is wrong, and our society has codified that in the law.

(I toyed with the idea of linking to bunches of articles and blog posts but the fact is I have a book to write and this stuff takes me way too much time to put together. I’m not a speedy blogger, that’s for sure. If you want more info on all this stuff, just do a few internet searches and you’ll find more than you ever wanted to know about all this garbage.)

The following are just a few of the things I’ve read, to get you started down that rabbit hole.

http://www.courtneymilan.com/ramblings/2019/02/18/cristiane-serruya-is-a-copyright-infringer-a-plagiarist-and-an-idiot/

https://kriswrites.com/2019/02/20/business-musings-ghostwriting-plagiarism-and-the-latest-scandal/

https://www.plagiarismtoday.com/2019/02/20/the-cristiane-serruya-plagiarism-scandal/

http://fallintothestory.com/plagiarism-then-and-now/

https://www.shilohwalker.com/website/2019/02/hot-takes-part-oh-honey-you-went-and-pissed-me-off/

https://jamigold.com/2019/02/what-can-authors-and-readers-learn-from-copypastecris/

Pen name ethics

There’s been some grumbling on Kboards about pen names and personas that has struck a chord with me. I use pen names and I don’t think anything is wrong with that. I don’t have a problem with anyone choosing to use them, for whatever reason they want to use them.

But I do have qualms about the use of personas. They ring of sock puppets and scam tactics to me, and although maybe that’s not how the authors who use them think of them, I can’t help but find it distasteful and deceptive.

On the one hand, making up a name doesn’t seem so different than making up a dog you don’t have. But to me, I do think of those things differently. When I interact with people, that fake name doesn’t really mean anything. I still interact with people as myself, even if it’s only using select attributes of myself.

Say I’m shy in real life (I’m not that shy, mostly standoffish, which is actually quite different). But say I am. I might dig deep and pull from the part of me that isn’t as shy and give myself permission to be more outgoing and brave with other people while interacting under the name of my pen name.

That kind of thing just doesn’t feel deceptive to me. That’s me behaving differently because of who I’m interacting with. I could choose to interact that way as me or as my pen name and no one would think much of it.

But if I give myself a fake dog, when I interact with others, if I choose to use my real name, then the people that know me are going to know I’m lying. Just because I choose to interact under a different name, a pen name, doesn’t mean I’m not lying any less.

So, no, I’m not supportive of authors who create entire personas that are fake. I just don’t think it’s right to do that kind of thing and present it as fact. It’s lying. It’s deception. It’s lying and deception meant for personal gain.

The thing about author bios is that it’s not generally accepted that they’re going to be fake. People, in general, expect bios to be genuine. When they’re not, it breaks a trust with the reader. I care about that. I don’t want any readers of mine to ever be able to come to me and say I lied to them or deceived them about who I am.

I hold back a lot in my bios. That’s because I’m not willing to lie about who I am, but I’m also not willing to give everything about myself away to people I don’t know. Personas are a way of trying to have it both ways.

There are authors I’ve read and loved in the past that I don’t read anymore because of this kind of thing. I have no interest in supporting people who enjoy deceiving others or who are willing to deceive others because they think it gives them an edge in whatever market they’re in. The thing about those kind of people is that they don’t care. They’ll probably never care. But I don’t have to like or support them.

Marketing has a bad reputation because of people who’ll do anything to make a sale. In my mind, I have no doubt that authors who adopt actual personas with made up details about their lives are some of those people.